Brand Manager

Adaylarda Aranan Özellikler

• Eğitim SeviyesiÜniversite(Mezun)
• DeneyimTecrübeli / Tecrübesiz

Çalışma Koşulları

• Çalışma ŞekliTam Zamanlı

İlan Detayı

Lead the launch of the new products/brands/ideas and supporting the innovation and renovation (I&R: Innovation & Renovation) pillar across the category • Identify I&R (Innovation & Renovation) opportunities for the business; emerged from a growing trend, consumer insight/problem to solve, competition move etc. • Follow up market knowledge, know-how for current/upcoming trends and consumer insights • Lead Quantitative and Qualitative Consumer Tests for new launch and re-launch projects • Build portfolio strategy (product portfolio, pricing strategy and brand building) with brand team • Execute as per the I2L flow (I2L: Idea to Launch): Apply project management tools and skills to ensure the on-scope, on-time and on-quality launch and flawless execution of I&R (Innovation & Renovation) projects • Aligning project team behind common project objectives and orchestrate all functions involved in the project to coordinate timelines, track end-to-end activities and milestones and ensure project is progressing as planned • Implement the right product mix and pricing strategy depending on the profitability targets • Work in development and implementation of Brand Communication Campaigns & Media Plans by strategic touch-points; set KPIs (Key Performance Indicators) for strategic communication partners of Nestlé Confectionery (Creative, Media and Digital Agencies) • Tracks and monitors the brand performance, health and strategic alignment • Closely analyze market dynamics through Nielsen in a monthly basis and generate actionable insights and identify white spots aiming to drive further growth • Contributes to development and executes strong, functionally aligned brand plan • Give directions for channel strategies and in-store visibility for the product in line with Integrated Commercial Planning Process (ICPP: Integrated Commercial Planning Process) and make necessary revisions together with CDT (Customer Development Team) Trade Marketing team • Responsible for development & successful implementations of consumer promotions, channel based promotions, events and activities throughout the year • Track the optimum marketing investment in line with the approved budget.

Çalışma Modeliİş Yerinde.

Lokasyonİstanbul +80 il daha.