Digital Marketing Senior Specialist

Sneaks Up, named for our love for sneakers and a part of Unal Group, is operating as a sports retailer nation-wide. We break the mundane rules and oppose the expectations of traditional retail approach by exploring, innovating and experimenting with the power of basketball that truly rooted in our DNA. In Sneaks Up, it is our mission to lead the marketplace, authenticate and deliver unmatchable experiences that bring innovation and inspiration to every consumer in all touch points. Sharing the same passion with our consumers in proceeding towards their dreams, we feel responsible for enabling them not only in sports but also in culture, arts and life.

Join us and be a part of this exciting opportunity!

GENERAL QUALIFICATIONS

• 3+  years of experience in Digital Marketing or related departments in businesses, online retail sector will be an asset
• Bachelor’s or Master’s Degree from a reputable university preferably in Engineering, Statistics, Mathematics, Economics, Business Administration and other related departments
• Advanced usage of MS Office Tools
• Hands-on experience in Google Ads and Facebook Business platforms
• Knowledge about web/app technologies, SEO, marketing communications and Marketing BI tools
• Strong analytical and data-driven mind-set
• Deeply understanding of the following terms: “ROAS, ROI, Optimization, Conversion, Acquisition, COS, Funnel, Segmentation”

JOB DESCRIPTION

• Executing and optimizing paid and owned digital communication and advertising channels such as Google Ads, Facebook Ads, Retargeting etc.
• Determining target groups and segments for campaigns, ads and communications
• Monitoring, reporting and analysing digital metrics and KPIs via Google Analytics, Google Data Studio and other reporting tools
• Working closely with CRM, Product, Category and Sales teams to build an effective digital strategy for increasing online sales
• Supporting and guiding CRM team in creating and optimizing customer journeys to improve digital customer experience and retention
• Implementing, testing and optimizing the digital marketing automation processes
• Creating and enriching data interpretations about on-site user behaviours and taking necessary data-driven actions
• Managing relations with digital performance agency and other 3rd parties.

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