Digital Marketing & Social Media Specialist

Role Overview

We are looking for a Digital Marketing and Social Media Specialist to take ownership of our digital presence across websites and social media channels. The role covers content management, visual and video production, and the ongoing development of digital platforms.

You will work closely with the marketing department, while being fully responsible for the daily operation, development, and evolution of the two websites.

General Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Knowledge of digital marketing, social media management, and content production.
• Experience in content management systems and website administration.
• Ability to create and edit visual and video content; proficiency in Adobe tools is a plus.
• Strong organizational skills with the ability to manage multiple digital channels end to end.
• Basic knowledge of analytics and performance tracking tools such as Google Analytics and Search Console.
• Experience in healthcare, medical, scientific, or B2B media environments is an advantage.
• Familiarity with sponsorships, branded content, or digital media placements is a plus.
• Structured, detail-oriented, and able to work autonomously.
• Proactive, collaborative, and comfortable working closely within a marketing team.

Responsibilities

• Develop and execute digital marketing and social media strategies aligned with brand objectives.
• Plan, create, and manage content for social media, websites, and digital platforms as part of content marketing activities.
• Manage and update website content using CMS platforms (WordPress or similar), including page creation, content uploads, and basic layout updates.
• Ensure website content structure, usability, and basic SEO alignment in collaboration with the marketing team.
• Produce product and service promotion videos, including basic visual editing and post-production.
• Create and edit visual and video content using tools such as Canva, Premiere Pro, After Effects, Photoshop, Illustrator, and Lightroom.
• Adapt content into banners, visuals, and digital assets for web and social media use.
• Support digital visibility and growth initiatives, including traffic, audience, and engagement development.
• Collaborate with internal teams and external partners on branded content, sponsored placements, and digital campaigns.
• Monitor content and channel performance, and support reporting, measurement, and data collection processes.
• Propose content and performance improvements based on insights and digital best practices.

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