International Markets Brand Manager (Food Supplements)

Role Overview

We are a fast-growing OTC company dedicated to improving health and well-being through food supplements, dermocosmetic products, and consumer medical devices. As part of our international expansion journey, we are looking for an execution-driven Brand Manager who will support brand growth across global markets while ensuring strong product and brand fundamentals.

This role combines international brand execution, distributor coordination, and product/brand management responsibilities.

Key Responsibilities

Brand Strategy & Execution

• Execute brand strategies across assigned international markets in line with global brand positioning.
• Support the development and implementation of brand vision, value proposition, and communication guidelines.
• Ensure consistent brand communication while supporting local market adaptations.
• Manage brand-related projects from planning to execution in collaboration with HQ teams.
  
  

Product & Portfolio Management

• Support all phases of the product lifecycle from development to market launch.
• Contribute to new product development and improvement of existing products.
• Coordinate and support new product launches in international markets.
• Assist with pricing, positioning, and portfolio optimization decisions.
• Creating Country - Brand / Product and promotional budgets with Sales Team considering the targeted short- and long-term strategies.
  
  

Digital Marketing & Communication

• Support digital marketing and social media activities together with international distributors.
• Contribute to online campaigns to increase brand awareness and visibility.
• Assist in planning and execution of communication activities across digital and offline channels.
• Support preparation of promotional and marketing materials.
  
  

Distributor & International Market Coordination

• Work closely with international distributors to implement marketing and launch plans.
• Follow up campaign execution and collect market feedback.
• Support preparation of annual marketing plans, activity calendars, and launch roadmaps.
  
  

Market Intelligence & Performance Tracking

• Conduct market research and analyze consumer behavior, competitor activities, and industry trends.
• Track sales and campaign performance by market and product group.
• Support preparation of performance reports, dashboards, and sales analysis.
• Suggest improvement actions based on data, insights, and market feedback.
  
  

Cross-Functional Collaboration

• Coordinate with HQ Marketing, Sales, Medical, Regulatory, and R&D teams.
• Support congresses, events, audits, and brand visibility projects.
• Assist in internal and external product-related documentation and processes.
  
  

Qualifications & Skills

• Bachelor’s degree in Positive Sciences (Pharmacy, Biology, etc.), Business Administration, or a related field.
• 3–5 years of experience in brand management, product management, or marketing.
• Experience in OTC, dietary supplements, dermocosmetics, pharma, or FMCG.
• Previous experience as a Product Manager in the food supplement and/or dermocosmetics field is considered a plus.
• Experience working with distributors or international markets is an advantage.
• Strong execution, coordination, analytical, and reporting skills.
• High attention to detail with strong problem-solving and organizational abilities.
• Ability to work in a fast-paced, deadline-driven environment.
• Advanced English (written and spoken); Turkish is required for internal communication.
• Proficient in MS Office applications.
  
  

Why This Role?

• Hands-on exposure to multi-country brand and product management.
• Opportunity to work closely with international distributors.
• Be part of a fast-growing export organization.
• A role combining brand strategy, product management, and international execution with strong career growth potential.

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